Choosing Target Markets.Getting customers,keeping them through having superior customer value.
What the cock do I need for an Exchange to occur!?
2 parties,and that they have something that each other wants.Both of them can deliver and communicate, and are free to reject the offer.
What is Marketed?
1.Goods & Services 2.Places & Properties 3.Events & Organizations
4.Information,experience. 5 People and ideas 6.YOUR MUM
Josh, I forgot the Key Customer Markets!! T.T
Tis okay, fool. They are: Consumer, Business, Global and Nonprofit/Govt. Markets!
Company Orientations-> Production,Product,Selling, Marketing
Josh, The 4 Ps?
Can can can, Product, Price, Place, Promotion
How bout the 4 Cs?
Oh my, you're not that bright. Customer solution, Cost, Convenience, Communication.
1.Needs,wants & demands.2.Target markets,positioning, segmentation.3.Offerings & brands. 4.Value & Satisfaction ;)
5.Marketing channels & Supply Chain. 6.Competition, Marketing Environment and Planning.
Tasks Of Marketing Management
Develop Market Strategies,Capture Market Insights, Connect With customers, Build Brands, Shape market Offers, Deliver & Communicate Value and Create Long-term Growth
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